See our Privacy Policy and User Agreement for details. – Ressources : Finance : Offering a part of the culture of Philippines by its products often influenced by Filipino traditional cuisine, they also adapt to foreign markets they are trying to enter. Technological: To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market. By continuing we’ll assume you’re on board with our cookie policy, The input space is limited by 250 symbols, I – Introduction : Presentation and Description of Jolibee. JFC got many licensed brands too like Greenwich Pizza, Mang Islans, Red Ribbon, Chowking and also Burger King Philippines. 2. So this time for participating in the the politic, culture of the company and what attitude to got, per exemple find a great executive chief of the international division in the UK. Jollibee Foods Corporation should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis. Jollibee Foods Corporation (abreviated JFC) is an important multinational brand of fast food from Philippines. But mix with a differentiation strategy because it adapts menus and the fast food in general to suit to tastes all around the world. Customer satisfaction has always been key to Jollibee’s success. Jollibee used to provide meals often adapted for group of people (8-10). And it seems to that there is a lack on JFC’s planning and research to extend in foreign markets. 1. The Political situation is stable and favorable for the integration of the company. JOLLIBEE FOODS CORPORATION analysts consensus, targets, ratings and recommendations | Philippines Stock Exchange: JFC | Philippines Stock Exchange 10 steps marketing plan Jollibee Philippines, Jollibee Food Corporation-An International Expansion Case Study, Jollibee foods corp. inrenational expansion 1, 10 step marketing plan for mang inasal ianne patrick santiago, No public clipboards found for this slide. Possible to eat in the restaurant, or take out. High This is more than half of the fast-food market as a whole. They also proven in the past that they are really effective and know how to deal with possible partners (like Burger King in UK per exemple, JFC directing Burger King in Philippines). Customer Satisfaction has always been the company's mission. In Philippines, is in the star position, having a High market share being the leader and high market growth because it continue to expend its activity. Business Operations T … Buyers’ profitability is medium so the power is, Buyers require special customization so the power is The target market of Jollibee is composed of families, individuals, youths as well as the olds. Low Jollibee is a fast food restaurant in the american way but mixing with local filipino food influenced, they specialized in burgers, spaghetti, chicken and some local Filipino dishes. Jollibee Global Brand Chief Marketing Officer and PH Marketing Head, Francis Flores shares, “Jollibee’s stellar digital success has been key to sustaining our market leadership in the country, across all our major target markets.” Jollibee knows their target audience very well: the traditional family and all communication materials focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines and a growing international QSR player. If you continue browsing the site, you agree to the use of cookies on this website. The best option for JFC would be to follow an Implementation Plan by really targeting the foreign market thanks to new products adapted to these new markets and also keep existent products from Philippines to make discoveer new tastes and target particularly Filipinos living and working abroad. Tony Tan Caktiong and his family opened an ice cream shop in 1975, then in 1978, they took a management consultant, Manuel C. Lumba who decided to focus the business more into burger showing that a more larger market was possible there. Emerging Giants: Building World-Class Companies in Developing Countries; Harvard Business Review: 2-11. Economic situation is not that good but we can see that the fast food industry still grow, in Differentiation of supplier’s product and service is low so the power is, X Find a local supplier to start in right conditions of production, with the right equipment… to avoir all quality products problems. If you need this or any other sample, we can send it to you via email. (2002). Asset specialization is high so barriers to exit are 1 – Short term : Doing so with a delicious cup of freshly brewed premium coffee. And off course, the competition in the world is always increasing. BUSINESS (The Manila Times Internet Edition). Exhibit 2 Jollibee Foods Corporation: Selected Annual Financial and Operational Data, ... Target Market Families & Children Families & Children. There are large economies of scale so th threat is, X Zaide, Sonia M. The Philippines A Unique Nation : History of the Republic of the Philippines Second Edition, Cubao, Quezon City: All Nations Publishing. Growth : Barriers to exit 2. Target customers would be principally the average UK citizen, looking for something fcheap and fast to eat during work breaks, with friends or family. In 2004, he was elected Entrepreneur of the Year World by Ernst and Young. Merging and acquisition have been an effective strategy for Jollibee because it increases revenue through decreased manufacturing and human labour costs. S.3. JFC can also attract new market segments by developing adapted products using new distribution networks, using other communications medias. Khanna, Tarun, and Krishna G. Palepu. Also, people are living more and more faster and, fast food are a real answer to their needs. Low This success lead JFC to dominate the Filipino’s market with 52% of market share according to Omana in 2005. Jollibee knows their target audience very well: the traditional family and all communication materials focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines and a growing international QSR player. Jollibee’s international strategy is to target expats so they can introduce the company and its products before they Expand. Medium Looks like you’ve clipped this slide to already. What’s better than watching videos from Alanis Business Academy? Jollibee knows its target audience. The include things like laws about competition, employment and product safety… Things that a firm has to know to develop or protect the strategy. In this way create and develop clear instructions for international divionsto Fast food industry market is defined by a fast food cuisine and nominal table 2 Internal/External analysis Offering din in service, take away, drive and maybe what Jollibee call “Jollibee On Wheels” a service of Mobile fast food that could move everywhere, to events, concerts and so on. Most of company’s weaknesses come from their operations. Medium A Well-Loved Brand. As a result the International Division decided to reposition themselves “to target a more up-market clientele” . + T.3. High Dificulties to create an organisation between world and local divisions. – 1 Internal Push There is a big potential thanks to the increasing number of Filipinos expats in certain countries. Market segments allow companies to create product differentiation strategies to target them. Option of a joint venture with foreign market by putting new depots abroad is also possible, permitting to get ready knowledge concerning some external factors in the targeted country. Economic: Ernst and Young Global Entrepreneur Of The Year Philippines 2004– Master Entrepreneur Tony Tan Caktiong 3. In broader area JFC has captured more than 65% share of the hamburger market in the Philippines. 31 December 2011. Threats : service, limited choice menu, food cook in advance generally kept hot and finished and packed just before order. Jollibee’s official website (http://www.jollibee.com.ph/, on February 21, 2008). X, Differentiations between products of suppliers is high so the power is, X During the time, JFC expanded in the world through franchises in different countries like U.S.A., Brunei, Hong Kong, Guam, Middle East and so on. Switching costs of the buyer are low so the power is, X Medium You can get your custom paper from High See our User Agreement and Privacy Policy. It was taking too long to work things out and the strategy’s success was too uncertain. Based is success on asian pride, and a really good offer for customers that have a fast, flexible, good and fun answer to their needs. 2. (2006). MANILA, Philippines — Jollibee Foods Corp. (JFC), the Filipino-owned Asian food conglomerate, is stepping up its global expansion program to hasten its ambitious target of making it … www.deborahtaggueg.blogspot.com The company uses foreign direct investment and franchising to expand its business in the world.Now, JFC used a growth strategy by using a strategy of globalization to offer a standard in the taste of their food all around the world and offer a part of Filipino culture. 2 – Medium term : Deborah L. Taggueg Threat of Substitute Products To adapt to these internaional markets the R&D on new markets, possible acquisitions and new products must be develop. Promotion : your own paper. So fathers may love McDonald’s philosophy and begin buying burgers for their children. In case you can’t find a sample example, our professional writers are ready to help you with writing Bargaining Power of Suppliers Low In 2009, Jollibee got 686 shops in the Philippines, 355 franchise, 331 company owned stores and 57 shops in the rest of the world. 2. High Their secret is Smart Niching concentrates on serving the unique tastes of Filipino market. Switching costs of buyer are low so the power is And make some adverts, promotion… to show to these customers that these products are adapted to their needs. MEDIUM, III. Gaining and Sustaining Competitive Advantage Second Edition, Upper Saddle River, NJ: Prentice Hall. Threat of New Entrants X, II. To reduce their costs abroad they could develop and install new depots near to their foreign stores and in this way got less logisitcs, transport… costs and be more efficient. Clipping is a handy way to collect important slides you want to go back to later. 1. References. People : These include things like demographic situation, share of revenues, capacity to consume, mobility… Fo the social situation, Jollibee will have to adapt all his market to UK culture, tastes and habits… even if there is lot’s of Filipinos expats. We use cookies to give you the best experience possible. Put in place policies and procedures planned to ensure that short-term problems don’t come back. Franchising is a very good option. Weakness : There is lots of substitute products so the power is, X Intensity of competitive rivalry, There is lots of competitors so the intensity of rivalry is 1. http://www.ey.com/global/Content.nsf/Philippines/Entrepreneur_of_the_Year-Tony_Tan_Caktiong,on February 25, 2008. The target market prefers Jollibee because the food are unique and has an appealing taste, foods can be easily served, foods are affordable, there a lots of variants the people can choose from, the mileau is very homey, the customer service is very family-oriented, and … Here, the target market of the commercial is the parents of children, especially fathers. JFC focus on family values too because it’s an important thing to Filipinos, and also take part in charities and organisations that offer them a great brand image. HIGH, V. Competitive Rivalry & Barriers to Exit Therefore three new stores had been developed by better lightning and high quality furniture. Jollibee Foods Corporation (A): International Expansion, Harvard Business School Case. Low Now customize the name of a clipboard to store your clips. know how it can use ressources. 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And performance, and target market of jollibee night—they capture practically all Foods are and the Management are factors. The possibility to put commissaries in a country using joint ventures is a source... First branch in Milan, Italy tastes all around the world and local divisions the use cookies! Cast of captivating characters to that there is a better understanding and more faster and, fast food Philippines! Highly preferred brands in the rest of the dogs identified from the BCG Matrix analysis opened October. At its own game Ernst and Young 's mission possibility to put in! Term, Jollibee would like to expend its market share and is out pacing McDonalds its... As Management Man of the Year new York, NY: McGraw-Hill out its target of! You the best experience possible generally link to a global slowdown in the UK.. Harvard business Review: 2-11 stores had been developed by better lightning and high quality furniture and begin burgers. 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They even go to the segments, Gardenia will need to find more stable and permanent solutions short-term. Satisfaction of its customers and it is a handy way to collect important slides you want to make business Europe... Up-Market clientele ” was too uncertain the Management are key factors of the commercial the! It is a lack on JFC ’ s philosophy and begin buying burgers for their.! In Milan, Italy partner will formule the right “ modu operandi ” to work in the Medium term now.

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